What is the discrepancy between the appearance and the reality of the health associated with VitaminWater?
1. What is the public’s perception of Vitamin Water’s nutrition?
2. What is Coca-Cola’s claim on Vitamin Water’s nutrition?
3. Why is it called Vitamin Water?
4. What is the nutrition facts compared to other drinks?
5. Is there potential to do a blind taste test between Vitamin Water and a nutritionally sound drink? We could possibly ask participants to determine which drink tastes better as well as which drink they think is healthier without depending on labels.
6. What is the message that Vitamin Water’s advertisements are sending?
7. Who is to blame for being misinformed? Is it Coca-Cola’s lack of integrity or the public’s growing ignorance?
8. What are the implications of the public knowing the truth?
9. Once the public is informed, what is their attitude toward Vitamin Water and Coca-Cola?
10. Do we value the appearance or reality more? (“looks driven society”)
1. What is the public’s perception of Vitamin Water’s nutrition?
2. What is Coca-Cola’s claim on Vitamin Water’s nutrition?
3. Why is it called Vitamin Water?
4. What is the nutrition facts compared to other drinks?
5. Is there potential to do a blind taste test between Vitamin Water and a nutritionally sound drink? We could possibly ask participants to determine which drink tastes better as well as which drink they think is healthier without depending on labels.
6. What is the message that Vitamin Water’s advertisements are sending?
7. Who is to blame for being misinformed? Is it Coca-Cola’s lack of integrity or the public’s growing ignorance?
8. What are the implications of the public knowing the truth?
9. Once the public is informed, what is their attitude toward Vitamin Water and Coca-Cola?
10. Do we value the appearance or reality more? (“looks driven society”)
