A discrepancy between the appearance and the reality of the health associated with VitaminWater exists. This inconsistency is alarming to the public at large because it directly impacts consumer habits and more importantly nutrition. The research that Lindsey and I have explored presents practical evidence of the three perspectives that interplay within this issue: The Center of Science in the Public Interest, Coca Cola, and the public.
To begin, Lindsey and I used the Internet to collect all types of research from credible, note-worthy news sites such as TIME to the opinionated, amateurish websites such as Facebook discussion boards. In addition, Lindsey and I conducted 13 interviews. Kari Reed, our first interviewee, was selected as an "expert" in our field due to her education and experience related to our topic: VitaminWater. She is a 26-year-old woman graphic designer with her Bachelor of Science in Graphic Design and Marketing from the Art Institute of Philadelphia. Furthermore, we decided to emphasize the voice of women from our generation, so on top of Lindsey, Kari, and I, we interviewed twelve 20-something females.
After analyzing all of our research, Lindsey and I began finding redundancies and rivals. The prevalent redundancy was the word healthy, yet the prime rival was the definitions assigned to the term. Within our search for understanding the diverse definitions, we realized that at the end of the day, Coke is an industry, The Center for Science in the Public Interest is an organization, and the public is in need of a voice. Aside from this, Lindsey and I investigated VitaminWater from a marketing perspective. We discovered that the product’s marketing campaign relies heavily on visual input and is quite misleading in the sense that the truth is on the bottle yet it is in little, deceptive print. Through tactics that flirt with the jellybean rule, VitaminWater’s marketing campaign has in a sense hidden the amount of sugar and presence of arsenic within its bottles.
Based on our finding, Lindsey and I have discerned that appearances are deceiving and must be accompanied by an explanation of sorts to avoid multiple, often misleading interpretations of the truth. For example, health is a relative word, so in order to make claims in regards to how healthy VitaminWater is as a product, healthy needs to be defined and communicated. More importantly, because Coke and CSPI have different motivations, it is imperative that the public learns how to navigate around the manipulative messages brought on by catchy taglines and attractive colors, so that it will regain its integrity and abandon their ignorance.
To begin, Lindsey and I used the Internet to collect all types of research from credible, note-worthy news sites such as TIME to the opinionated, amateurish websites such as Facebook discussion boards. In addition, Lindsey and I conducted 13 interviews. Kari Reed, our first interviewee, was selected as an "expert" in our field due to her education and experience related to our topic: VitaminWater. She is a 26-year-old woman graphic designer with her Bachelor of Science in Graphic Design and Marketing from the Art Institute of Philadelphia. Furthermore, we decided to emphasize the voice of women from our generation, so on top of Lindsey, Kari, and I, we interviewed twelve 20-something females.
After analyzing all of our research, Lindsey and I began finding redundancies and rivals. The prevalent redundancy was the word healthy, yet the prime rival was the definitions assigned to the term. Within our search for understanding the diverse definitions, we realized that at the end of the day, Coke is an industry, The Center for Science in the Public Interest is an organization, and the public is in need of a voice. Aside from this, Lindsey and I investigated VitaminWater from a marketing perspective. We discovered that the product’s marketing campaign relies heavily on visual input and is quite misleading in the sense that the truth is on the bottle yet it is in little, deceptive print. Through tactics that flirt with the jellybean rule, VitaminWater’s marketing campaign has in a sense hidden the amount of sugar and presence of arsenic within its bottles.
Based on our finding, Lindsey and I have discerned that appearances are deceiving and must be accompanied by an explanation of sorts to avoid multiple, often misleading interpretations of the truth. For example, health is a relative word, so in order to make claims in regards to how healthy VitaminWater is as a product, healthy needs to be defined and communicated. More importantly, because Coke and CSPI have different motivations, it is imperative that the public learns how to navigate around the manipulative messages brought on by catchy taglines and attractive colors, so that it will regain its integrity and abandon their ignorance.
